The MagicBell alternative with a 10,000-event free plan.
MagicBell is a hosted notification platform best known for its in-app inbox. Its free Builder plan includes 1,000 deliveries a month with one project, unlimited team members and unlimited users; the next plan, Startup, is $249 a month for 50,000 deliveries and five projects, with $0.0025 for each delivery past that. A delivery is counted per channel: a notification that reaches one person in-app and by email is two.
Notifly meters the trigger instead: one workflow run is one event, however many channels it reaches. The free plan includes 10,000 events a month, Pro is $19 for 50,000, and Team is $149 for 500,000 with role-based access control, translations and custom environments. The audit log is on every plan, and subscribers are unlimited on all of them.
At a glance
Best for
Notifly
Teams that need more than 1,000 notifications a month on a free plan, or a paid step well below $249, with workflows that fan out across channels and an audit log from day one.
Best for
MagicBell
Teams building an in-app inbox in Svelte, Preact or Web Components, who want unlimited seats on every plan and workflows triggered straight from Stripe or GitHub webhooks.
| Capability | Notifly (hosted) | MagicBell |
|---|---|---|
| What is metered [source] | The trigger — one event, every channel it reaches | Deliveries — every channel a user receives a notification on is added up |
| Free-plan volume [source] | 10,000 events/month | 1,000 Deliveries/month on Builder |
| First paid plan [source] | Pro — $19/month, 50,000 events | Startup — $249/month, 50,000 Deliveries |
| Next plan [source] | Team — $149/month, 500,000 events | Enterprise — custom, unlimited Deliveries |
| Volume above the plan [source] | Higher volumes sized on request | $0.0025 per additional Delivery on Startup |
| Projects and environments [source] | Development and Production on every plan; custom environments on Team | 1 project on Builder, 5 on Startup, then $99 per additional project |
| End users [source] | Unlimited subscribers on every plan | Unlimited users |
| Team members [source] | 3 on Free and Pro, unlimited on Team | Unlimited on every plan |
| Role-based access control [source] | Team — $149/month | Not listed on the pricing page |
| Audit log [source] | Every plan, with CSV/NDJSON export | Not listed on the pricing page |
| Digest step [source] | Every plan (24h window Free, 7 days Pro, 90 days Team) | Not among the listed workflow commands (broadcast, wait, pause, abort) |
| In-app inbox components [source] | JavaScript, React, Next.js, React Native — live over websockets | React, Preact, Svelte and Web Components — live over WebSockets |
| Channels [source] | Email, SMS, push, chat (incl. Slack, Teams, WhatsApp), in-app | Email, SMS (Twilio), mobile push, web push, Slack, Teams, in-app |
The gap between free and $249
The largest difference is the first step up. On MagicBell's pricing, a product that outgrows 1,000 deliveries a month moves to a $249 plan. Take 5,000 notifications a month, each reaching one person in-app and by email: that is 10,000 deliveries, ten times the Builder allowance. On Notifly it is 5,000 events, well inside the free plan.
At 20,000 notifications a month on the same two channels, MagicBell counts 40,000 deliveries — inside Startup's 50,000 at $249. Notifly counts 20,000 events, inside Pro's 50,000 at $19, and the count does not move if you add a push step to the workflow.
Workflows and team features
MagicBell's workflows page lists four commands — broadcast, wait, pause and abort — with branching on user data or event properties and triggers from Stripe, GitHub and other webhooks. Notifly's workflow editor adds a digest step on every plan, which rolls a burst of events into one message, plus delay and throttle steps. MagicBell's pricing page does not list role-based access control, single sign-on or an audit log; on Notifly the audit log is on every plan, roles are on Team, and SSO with SCIM is on Enterprise.
When to pick MagicBell instead
Pick MagicBell if your front end is built with Svelte, Preact or Web Components: its inbox ships components for each, styled with CSS variables and updated live over WebSockets, where Notifly's Inbox targets JavaScript, React, Next.js and React Native. Pick it, too, if you want workflows triggered directly by Stripe or GitHub webhooks without writing the glue yourself.
It is also more generous on seats — unlimited team members on every plan, where Notifly allows three until Team — and its Enterprise plan offers unlimited deliveries and projects. If your volume is small enough to stay inside 1,000 deliveries a month, or large enough for an Enterprise contract, the pricing gap this page describes may not apply to you.
Migrate from MagicBell
- Create a free Notifly workspace — no card — and copy the Development environment's secret key.
- Connect the email, SMS, push and chat providers you use with MagicBell as integrations.
- Rebuild each MagicBell workflow in the visual editor: broadcast steps become channel steps, waits become delay steps, and bursts can go through a digest.
- Sync your users as subscribers over the API, with their push tokens and channel preferences.
- Replace your MagicBell API calls with POST /v1/events/trigger, swap the inbox component for Notifly's Inbox, and switch to the Production key once Development checks out.
Frequently asked questions
Is Notifly a good MagicBell alternative?
It is if you have outgrown MagicBell's free plan but not into its $249 one, or if your notifications fan out across several channels. Notifly's free plan includes 10,000 events a month, Pro is $19 for 50,000, and one event covers every channel a workflow reaches. It is a weaker fit if your front end is Svelte, Preact or plain Web Components and you want an inbox component ready for it, or if you need unlimited seats on a free plan.
How does MagicBell count deliveries compared with Notifly?
MagicBell's pricing page adds up every channel a user receives a notification on: its own example counts a notification sent to 100 users in-app, 50 of whom also get an email, as 150 deliveries. Notifly counts the trigger, so the same send to 100 users is 100 events however many channels each workflow reaches. Delivery costs for email, SMS and push sit with your own provider accounts.
How does Notifly's pricing compare with MagicBell's?
MagicBell's free Builder plan includes 1,000 deliveries a month, and its next plan, Startup, is $249 a month for 50,000 deliveries plus $0.0025 for each one after that. Notifly's free plan includes 10,000 events, Pro is $19 a month for 50,000, and Team is $149 a month for 500,000 events with roles, translations and custom environments. Higher volumes are sized on request on both.
How do I migrate from MagicBell to Notifly?
Create a free Notifly workspace and connect the email, SMS, push and chat providers you use with MagicBell. Rebuild each workflow in the visual editor — broadcast steps become channel steps, and waits become delay steps — then sync your users as subscribers over the API with their push tokens and preferences. Replace your MagicBell API calls with POST /v1/events/trigger and swap the inbox component for Notifly's Inbox from its React, Next.js, React Native or JavaScript SDK.
Does Notifly have an embeddable inbox like MagicBell?
Yes. Notifly's Inbox component ships in open-source client SDKs for JavaScript, React, Next.js and React Native, published on npm, and it updates live over websockets. MagicBell's inbox covers React, Preact, Svelte and Web Components, so if your front end is built on one of the last three, MagicBell has a component ready where Notifly offers the JavaScript SDK and the REST API.
Which channels does Notifly support?
Email, SMS, mobile and web push, chat — including Slack, Microsoft Teams, Discord, Telegram and WhatsApp Business — and a real-time in-app inbox, across 70+ provider integrations on every plan. You connect your own provider accounts and pay them directly.
Do roles, SSO or an audit log need a sales call?
On Notifly, only SSO does. The audit log, with CSV and NDJSON export, is on every plan; role-based access control, translations and custom environments come with the $149 Team plan on a 14-day self-serve trial. SAML or OIDC single sign-on and SCIM are Enterprise — email sales@notifly.io. MagicBell's pricing page does not list roles, SSO or an audit log, so ask MagicBell directly if you need them there.
See it on your own workflows.
One POST /v1/events/trigger — email, SMS, push, in-app, and chat. 10,000 events a month, free.