Notifly

Notifly is hosted notification infrastructure, built on the open-source Novu engine and operated by Devino. It gives your product one API to deliver notifications across every channel — email, SMS, push, in-app inbox, and chat — driven by a visual workflow engine.

There is nothing to install or operate: create a workspace at app.notifly.io, take an API key, and trigger workflows over HTTPS. The free plan covers 10,000 events a month.

What Notifly does

• Multi-channel delivery — email, SMS, push, chat, and in-app, through 70+ delivery provider integrations (SendGrid, Twilio, FCM, APNs, Slack, Discord, and many more). You connect your own provider credentials and pay those providers directly.
• Workflow engine — model each notification as a workflow with per-channel steps, edited visually in the dashboard and triggered by a single API call.
• In-app inbox — a real-time notification feed delivered over websockets, with an embeddable Inbox UI component.
• Translations (i18n) — render-time {{t.key}} resolution by subscriber locale, so one workflow serves every language.
• Security features on the product, not the contract — MFA on every plan, role-based access control and translations on Team, org-scoped audit logs with export.
• A full developer platform — versioned REST API at api.notifly.io, OpenAPI 3.x spec, a generated Python SDK, and a remote MCP server so AI assistants can operate Notifly directly.

Architecture at a glance

Notifly runs as a set of cooperating services — a NestJS product API, BullMQ delivery workers, a websocket service for real-time in-app delivery, and a React dashboard, backed by MongoDB and Redis. Devino operates all of it; the surface you integrate against is the REST API and the inbox components.

Relationship to Novu

Notifly is built on Novu's workflow engine and tracks it, so upstream Novu product documentation still applies to everything inherited from the engine. The Notifly platform itself is a commercial hosted service rather than a distribution you install; the client SDKs are open source.