# Knock pricing in 2026

Canonical page: https://notifly.io/compare/knock/pricing
Claims last checked: 2026-11-08
Verified November 8, 2026 by the Notifly team. Every claim about Knock links the page it was read from, and this date is the day those pages were last read.

Knock pricing in 2026: the Free plan, Starter at $250 with 50K messages then $0.005 each, monthly bills at 10,000 to 500,000 messages, sourced and dated.

What Knock costs in 2026: the Free plan, Starter at $250 with 50K messages then $0.005 each, worked bills at 10,000 to 500,000 messages, and Notifly's flat plans beside them.

## Knock and Notifly side by side

| Feature | Notifly | Knock (Free and Starter) | Source |
| --- | --- | --- | --- |
| Paid plan, entry price | Pro, $19 a month flat, for 50,000 events | Starter, $250 a month, for 50,000 messages | https://knock.app/pricing |
| What the bill scales with | Events you trigger; one event is one event however many channels it reaches | Messages sent: one per user per channel, $0.005 each past the Starter allowance | https://knock.app/pricing |
| Free plan | 10,000 events a month, no card; all 70+ providers, all 5 channels; up to 20 workflows | 10,000 messages a month; unlimited channels and workflows | https://knock.app/pricing |
| Free trial of the paid plan | Opt-in 14-day Pro trial, no card needed | None listed on its pricing page | https://knock.app/pricing |
| Past the paid plan's allowance | Higher event volumes on request | $0.005 per message, billed in arrears | https://knock.app/pricing |
| Roles and translations | Team, $149 a month | Custom roles and translations are Enterprise features | https://knock.app/pricing |
| Team members | 3 on Free and Pro, unlimited on Team | Unlimited on every plan | https://knock.app/pricing |
| Message log retention | 24 hours on Free, 7 days on Pro, 90 days on Team | 30 days on Free and Starter, 90 days on Enterprise | https://knock.app/pricing |

## Frequently asked questions

### How much does Knock cost?

As of November 8, 2026, Knock's pricing page lists three plans: Free at $0 a month with 10,000 messages, Starter at $250 a month with 50,000 messages and $0.005 for each message after that, and Enterprise, which has no published price. A month of 100,000 messages on Starter comes to $500.

### Is Knock free?

Yes, within limits. Knock's Free plan costs $0 a month, needs no credit card, and includes 10,000 messages, 500 guide recipients and 500 agent credits, with unlimited notification workflows, broadcasts, delivery channels and team members, built-in multi-tenancy, batching and digests, and SSO via Google. It keeps message logs for 30 days. Removing Knock branding, email client previews and priority email support start on the Starter plan.

### What counts as a message on Knock?

According to Knock's pricing FAQ, a message is a single message delivered to a single user on a single channel. A workflow that gives one user an in-app message and an email is two messages. Knock charges for messages sent, not for workflows triggered, and does not bill messages that bounce or fail to send, or messages generated by guide views. If a user's notification preferences mean nothing is sent, nothing is charged.

### How much does Knock cost for 50,000, 100,000, 250,000 or 500,000 messages a month?

At Knock's published Starter rates: $250 a month at 50,000 messages, $500 at 100,000, $1,250 at 250,000 and $2,500 at 500,000, each being the $250 platform fee plus $0.005 for every message above 50,000. Guide recipients and agent credits above Starter's allowances are billed on top. Knock sells volume-based discounts only on Enterprise.

### What happens if I go over Knock's free plan limit?

Knock's pricing FAQ says it does not hard-cap your messages: if you go over your limit without a billing method in place, it gets in touch about setting one up for the next month. It publishes no per-message price for the Free plan, so past 10,000 messages the published way to keep sending is the Starter plan.

### Does Knock have a free trial?

Not that its pricing page describes. As of November 8, 2026 the page does not mention a trial of a paid plan; the Free plan, listed at $0 a month with no end date and no credit card required, is its way to try the product before paying. When you upgrade, Knock invoices the platform fee immediately and bills any overage in arrears, charging your card automatically at the end of each month.

### How much does Knock Enterprise cost?

Knock does not publish it. Enterprise is listed as Custom, behind a Contact sales button, with annual agreements, flexible volume-based pricing, an alternative of monthly notified user pricing (billing on the number of unique users notified each month), discounts for high-volume customers and volume discounts on agent credits. Knock's pricing FAQ says volume discounts are available only on Enterprise.

### Which Knock features need the Enterprise plan?

On Knock's feature table, Enterprise is the only plan with custom roles and permissions, audit logs, custom SSO (SAML 2.0 and other providers), directory sync (SCIM), translations, per-tenant branding and preferences, streaming of observability and analytics data to Datadog, Segment or a data warehouse, 90-day log retention, template migration services, enterprise support and dedicated infrastructure. Knock signs HIPAA business associate agreements for Enterprise plan customers.

### Do I still pay for email and SMS providers on top of Knock?

Yes. Knock's pricing FAQ says it does not manage billing for downstream platforms such as Postmark and Twilio, so their delivery charges are separate from Knock's. The same is true of Notifly, which sends through provider accounts you connect and pay directly.

### How does Knock's pricing compare with Notifly's?

They meter different things. Knock charges for messages: one per user per channel. Notifly charges for events you trigger, so one event that reaches three channels is one event. Free is $0 forever for 10,000 events per month, Pro is $19/month for 50,000 events per month and Team is $149/month for 500,000 events per month, with unlimited subscribers on every plan. Knock includes unlimited team members on every plan, where Notifly allows three on Free and Pro, so if seats are your constraint Knock is the more generous of the two.

## The comparison this page belongs to

- Notifly vs Knock: https://notifly.io/compare/knock (markdown: https://notifly.io/compare/knock.md)
- All comparisons: https://notifly.io/compare (markdown: https://notifly.io/compare.md)