# Notifly vs Novu

Canonical page: https://notifly.io/compare/novu
Claims last checked: 2026-11-08
Verified November 8, 2026 by the Notifly team. Every claim about Novu links the page it was read from, and this date is the day those pages were last read.

A hosted Novu alternative on the same engine: MFA, RBAC, SSO/SCIM and audit logs. Hosted only, not open source; Novu's community edition is. Free plan.

The engine relationship, and where each product puts the team features: RBAC, translations, audit logs, org switching, unlimited members and environments.

## Notifly vs Novu self-hosted (community)

| Feature | Notifly | Novu self-hosted (community) | Source |
| --- | --- | --- | --- |
| What you operate | Nothing — Devino runs the stack | Your own Docker or Kubernetes deployment | https://docs.novu.co/community/self-hosted-and-novu-cloud |
| Multi-factor authentication (TOTP) | Every plan, including Free | Not in the community self-hosted edition | https://docs.novu.co/community/self-hosted-and-novu-cloud |
| Role-based access control (RBAC) | Team — $149/month | Not in the community edition — Cloud Team plan and up | https://docs.novu.co/platform/account/roles-and-permissions |
| SAML SSO + SCIM directory sync | Enterprise | Enterprise only | https://docs.novu.co/platform/account/sso |
| Social sign-in (Google) | Every plan | Not in the community self-hosted edition | https://docs.novu.co/community/self-hosted-and-novu-cloud |
| Team members | 3 on Free and Pro, unlimited on Team | Max 1 in the community self-hosted edition | https://docs.novu.co/community/self-hosted-and-novu-cloud |
| Organization switching | Included | Self-hosted request closed as not planned | https://github.com/novuhq/novu/issues/11356 |
| Content translations (i18n) | Team — $149/month | Not in the community edition — a proprietary-licensed enterprise package; Cloud Team plan and up | https://github.com/novuhq/novu/tree/next/enterprise/packages/translation |
| Audit log with CSV/NDJSON export | Every plan | Not available |  |
| Custom environments | Unlimited on Team | Not in the community edition (max 2) | https://docs.novu.co/community/self-hosted-and-novu-cloud |
| Remove product branding | Pro and up ($19/month) | Not in the community edition | https://docs.novu.co/community/self-hosted-and-novu-cloud |
| MCP server for AI clients (OAuth 2.1) | Every plan, including Free — OAuth 2.1 sign-in | Novu Cloud only — no self-hosted account MCP server | https://docs.novu.co/platform/build-with-ai/mcp |
| Web push (VAPID) provider | Included | Open request since 2023 | https://github.com/novuhq/novu/issues/3459 |
| Guest mode (try without an account) | Included | Not available |  |

## Notifly vs Novu Cloud

| Feature | Notifly | Novu Cloud | Source |
| --- | --- | --- | --- |
| Free plan volume | 10,000 events/month | 10,000 workflow runs/month | https://novu.co/pricing |
| First paid plan | Pro — $19/month, 50,000 events | Pro — from $30/month, 30,000 workflow runs | https://novu.co/pricing |
| Plan with roles and translations | Team — $149/month, 500,000 events | Team — from $250/month, 250,000 workflow runs | https://novu.co/pricing |
| Volume above the plan | Higher volumes sized on request | $1.20 per 1,000 extra runs on Pro and Team | https://novu.co/pricing |
| Team members | 3 on Free and Pro, unlimited on Team | 3 on Free and Pro, unlimited on Team | https://novu.co/pricing |
| Multi-factor authentication | Every plan | Every plan | https://novu.co/pricing |
| Remove branding | Pro and up | Pro and up | https://novu.co/pricing |
| Custom SSO and SCIM | Enterprise | Enterprise | https://novu.co/pricing |
| Run it on your own infrastructure | Not offered — hosted only | Community edition, or on-prem Enterprise | https://novu.co/pricing |

## Frequently asked questions

### Is Notifly a good Novu alternative?

It is if what you want is the Novu engine without running it, and the team features without an enterprise contract. Notifly runs the same workflow engine, provider integrations and trigger API as a hosted service, and puts roles, translations and custom environments on a $149 self-serve plan, with a free plan and an opt-in 14-day Pro trial (no card). It is the wrong choice if you need to run the platform on your own infrastructure: Notifly is hosted only, and Novu's community edition or its on-prem Enterprise option is the answer there.

### Is Notifly the same thing as Novu?

No, but it shares the engine. Notifly began as a fork of Novu and still tracks it — the workflow editor, digest, delay and throttle steps, the in-app inbox components, topics, tenants, and the provider integrations all follow upstream, so improvements land here too. Notifly is operated by Devino as a hosted commercial service rather than a distribution you install. The client SDKs (@notiflyio/js, @notiflyio/react, @notiflyio/nextjs, @notiflyio/react-native, @notiflyio/web-push, @notiflyio/capacitor-push) are released under the MIT license on npm. The platform itself is not licensed that way.

### Is Notifly open source like Novu?

No. Novu publishes an open-source community edition you can run yourself; the Notifly platform is a hosted commercial service operated by Devino and is not distributed as source code. The client SDKs (@notiflyio/js, @notiflyio/react, @notiflyio/nextjs, @notiflyio/react-native, @notiflyio/web-push, @notiflyio/capacitor-push) are released under the MIT license on npm. If open source or self-hosting is a requirement, Novu's community edition is the right choice; if you want the same engine run for you, that is what Notifly is.

### How do I migrate from Novu to Notifly?

Create a free workspace, connect the same provider credentials you use in Novu, and recreate each workflow in the visual editor under the same identifier. Your trigger calls keep their shape — POST /v1/events/trigger with a workflow name, a recipient and a payload — so the code change is the base URL and the API key. Move subscribers over the subscribers API, test against the Development environment, then switch to the Production key. The getting-started guide walks through the first workflow end to end.

### How does Notifly's pricing compare with Novu Cloud?

Both have a free plan with 10,000 a month — events on Notifly, workflow runs on Novu. Notifly's first paid plan is $19 a month for 50,000 events; Novu's Pro starts at $30 a month for 30,000 runs. The plan with roles and translations is $149 a month on Notifly and starts at $250 a month on Novu Cloud. Novu publishes a per-1,000 overage price; Notifly sizes higher volumes on request instead of billing overage automatically.

### Which channels does Notifly support compared with Novu?

The same five, because the channel layer is the shared engine: email, SMS, mobile and web push, chat (Slack, Discord, Microsoft Teams, Telegram, WhatsApp Business and more) and the in-app inbox, across 70+ provider integrations. Notifly adds a web push provider built on VAPID keys. You connect your own provider accounts on both, so delivery is billed by those providers.

### Can I self-host Notifly the way I can self-host Novu?

No. Notifly is a hosted service only, run as one deployment behind api.notifly.io with no region choice today. If self-hosting is a hard requirement — for data residency, an air-gapped network or policy — Novu's community edition or its on-prem Enterprise offering is the right tool, and that is a real advantage Novu has over Notifly.

### Do I need to talk to sales to get roles, translations or SSO?

Roles, translations, custom environments and unlimited members are on the Team plan, which you can buy from the dashboard without talking to anyone. Start free; try Pro free for 14 days whenever you’re ready, no card needed. SAML or OIDC single sign-on and SCIM directory sync are Enterprise features on both Notifly and Novu; for those, or for volumes above the Team plan, write to sales@notifly.io.

### What changes if you move off self-hosted Novu?

Your API calls and SDK usage carry over, because the trigger surface and payload shapes follow the same engine. What changes is who runs it: Mongo, Redis, the workers, and the upgrade path stop being yours, and the features Novu's community edition omits — multiple team members, roles, MFA, org switching, translations, audit logs — are simply present, on the plan named in the tables above.

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