notifly

Legal

Privacy Policy

Last updated: June 22, 2026

Notifly is hosted notification infrastructure operated by Devino (“Notifly”, “we”, “us”). This policy explains how we handle personal data when you visit notifly.io, use the Notifly platform, or sign in to your workspace. It is meant to be read alongside our Terms of Use.

1. Who we are

Devino operates Notifly, a hosted platform that lets engineering teams send product notifications — email, SMS, push, in-app, and chat — through a single API. Questions about this policy or your data can be sent to [email protected].

Some data-protection laws (such as the EU GDPR) distinguish between a controller, who decides why and how personal data is processed, and a processor, who processes it on a controller's instructions. For our own websites and accounts we act as a controller. For the personal data your recipients generate when you route notifications through Notifly, we act as a processor on your behalf — see “Data we handle on your behalf” below.

2. Key terms

  • Services — the Notifly websites (notifly.io), the managed cloud, and the hosted platform at app.notifly.io.
  • Personal data — any information that identifies you directly or indirectly, including identifiers such as IP addresses or cookie IDs.
  • You — a visitor to our sites or a user of our Services.
  • Customer — an account holder who uses Notifly to send notifications.
  • End recipient — a subscriber or contact of a Customer who receives notifications sent through Notifly.

4. Data we handle on your behalf (as a processor)

When you use Notifly to deliver notifications, we process personal data about your end recipients strictly on your instructions and only to provide the Services. Depending on how you configure your workflows, this can include a recipient's name, email address, phone number, device or push tokens, locale, IP address, and the content and metadata of the messages you route to them.

For this data you are the controller and we are the processor — we do not use it for our own purposes. If you are an end recipient and want to exercise your rights, please contact the Customer that sent you the notification, since they control that data. Our handling of it is governed by our data processing terms.

5. Data we collect about you (as a controller)

When you interact with our own websites and accounts, we collect:

  • Contact and newsletter details — if you message us through a form or subscribe to updates, we collect what you provide, such as your name, company, email, and the contents of your message.
  • Account and registration data — to use the platform you create an account and provide at least your name and email. If you sign up through a third-party identity provider (for example GitHub or Google), we receive basic profile information from them, such as your email, name, username, and avatar.
  • Billing information — for paid plans, payment is handled by our payment processor; we receive limited billing details (such as plan, status, and the last four digits of a card), not full card numbers.
  • Usage and device data (cookies) — when you visit our sites or use the platform we automatically collect technical data such as your IP address, device and browser type, referring pages, and the actions you take. See “Cookies” below.
  • Support communications — records of your correspondence with our support team.

6. How we use personal data

  • Provide, operate, and maintain the Services, and authenticate your account.
  • Process transactions and manage subscriptions.
  • Respond to your requests and provide support.
  • Monitor, secure, and improve the Services and develop new features, including by generating aggregate analytics.
  • Detect, prevent, and address fraud, abuse, and security incidents.
  • Send you service and administrative messages — these are not marketing, and you can't opt out of them while you hold an account.
  • With your consent or as otherwise permitted, send you newsletters and product updates.
  • Comply with legal obligations and enforce our agreements.

7. Marketing communications

We keep marketing to a reasonable level. You can stop marketing emails at any time using the “unsubscribe” link in any message, or by emailing [email protected]. Account, billing, and other service-related messages are part of the Services and will continue regardless of your marketing choices.

8. How we share personal data

We do not sell your personal data. We share it only as described here:

  • Within a Customer's account — if you use Notifly under an organization, administrators of that organization can see activity associated with your use.
  • Service providers (subprocessors) — vendors that process data on our behalf under confidentiality and data-protection terms, including cloud hosting and storage; delivery providers for email, SMS, and push; payment processing; error monitoring and logging; product analytics; and customer-support tooling. A current list of subprocessors is available on request.
  • Business transfers — if we are involved in a merger, acquisition, financing, or sale of assets, personal data may be transferred as part of that transaction and remains subject to this policy.
  • Legal and safety — where we believe it is necessary to comply with law or legal process, enforce our terms, or protect the rights, property, or safety of Notifly, our users, or others.

9. International data transfers

We and our service providers may process personal data in countries other than your own. Where we transfer personal data across borders — for example out of the EEA or the UK — we put appropriate safeguards in place, such as the European Commission's Standard Contractual Clauses or reliance on an adequacy decision, so that your data keeps an equivalent level of protection. Contact us for details of the safeguards we use.

10. Security

Protecting your data is a priority. We use technical and organizational measures — including encryption in transit, access controls, and monitoring — to guard against unauthorized access, loss, or misuse. No system can be guaranteed perfectly secure, and the safety of your account also depends on you keeping your credentials confidential.

11. Data retention

We keep personal data only as long as needed for the purposes described here, after which we delete or anonymize it. How long that is depends on the nature and sensitivity of the data, why we collected it, and our legal obligations. Subprocessors may retain data under their own policies. Email [email protected] for details on specific retention periods.

12. Your rights

Depending on where you live, you may have some or all of the rights below. We may need to verify your identity before acting on a request.

  • Access — ask what personal data we hold about you.
  • Correction — ask us to fix inaccurate or incomplete data.
  • Deletion — ask us to erase your data (we may keep what we're legally required to).
  • Restriction and objection — ask us to limit or stop certain processing.
  • Portability — receive a copy of the data you provided in a portable format.
  • Withdraw consent — where we rely on consent, withdraw it at any time without affecting prior processing.
  • Complain — lodge a complaint with your local data-protection authority (we'd appreciate the chance to resolve it first).

To exercise any of these, email [email protected]. If the data is held on behalf of a Customer, please contact that Customer directly.

13. Cookies and similar technologies

Cookies are small text files (and similar technologies like pixels and device identifiers) that help our sites work and help us understand usage. We use:

  • Necessary cookies that make the site function and can't be switched off.
  • Functional cookies that remember your preferences.
  • Security cookies that help protect your session and detect abuse.
  • Analytics cookies that tell us how the site is used so we can improve it.

Some analytics cookies are set by third parties such as our web-analytics provider. Most browsers let you refuse or delete cookies; if you do, some features may not work properly.

14. Third-party services

The Services may link to or integrate with third-party products. Your use of those is at your own risk and subject to their own terms and privacy policies — we're not responsible for how they operate.

15. Children

Notifly is not directed to children. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us data without appropriate consent, contact us and we'll remove it.

16. Changes to this policy

We may update this policy to reflect changes in law or how we operate. We'll post the new version here and update the date above; significant changes may be highlighted. Please check back from time to time.

17. Contact us

Questions or requests about this policy or your personal data? Email [email protected] and we'll be glad to help.